Reporting and Analytics
Unlock actionable insights for both strategy and individual campaigns
See what really drives sales with configurable attribution
Last-non-direct-touch attribution links every campaign, flow, and channel to revenue. Fully transparent – you can verify every order. Flexible – tweak attribution windows or exclude transactional messages with ease
“Maestra has been instrumental in providing actionable insights and supporting our evolving retail approach.”
Analyze campaigns and flows with full-funnel reporting
Track every flow’s results from send to sale – even across multiple channels
Maximize inbox reach with email health monitoring
Compare against industry benchmarks, track reputation by provider, and get improvement tips distilled from hundreds of e-com brands
“Maestra rescued our email channel when we needed it most. It doubled our email open rates.”
Optimize your strategy with A/B testing
Test email, SMS, pop-ups, recommendations, promotions, rewards, and more. Branch flows to find winning channels, offers, and segments. Measure incremental lift with control groups and scale what works
“Maestra enables us to optimize our lead magnets and product recommendations through A/B testing.”
Assess each channel with specialized dashboards
See lifecycle performance end-to-end – from lead capture to loyalty. Drill down as needed
Gain a deeper understanding of each segment
Shape segment behavior using RFM, engagement, preferences, etc.
Optimize ad spend and performance
Use your own customer data for paid media – retargeting, look-alike audiences, and beyond
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Tailor reporting to your business model
Track efficiency for brand portfolios, subscriptions, and any out-of-the-box use cases
Own your data
Export raw data anytime or stream it live to your BI. Your dedicated CSM is always ready to help
Real-time CDP
Email, SMS, and more
FAQ
Track all key performance metrics – revenue, orders, conversion rates, average order value, repeat purchases, and more. Maestra adapts to your business model: subscription brands can monitor renewals or active subscribers, while retailers can focus on product or category.
You can also turn key metrics into trackable goals – such as first purchases or product-category sales – to keep your reporting aligned with the business strategy.
Maestra uses the Last Non-Direct Touch attribution model. You can adjust it to fit your needs – for instance, customize attribution windows or exclude transactional messages that shouldn’t affect results.
Because all channels work within one platform, Maestra also shows how multi-channel flows – like SMS + Email + Push – contribute to revenue together.
Maestra provides dedicated reports for every channel and marketing tool.
For example, the Campaigns Report lets you analyze performance across channels or within specific communication groups – such as all automated SMS or promotional emails under Sales. You’ll see full-funnel metrics: sends, delivery, opens, clicks, conversions, revenue, unsubscribes, spam complaints, and bounces.
Every marketing tool in Maestra – including promotions, loyalty program, website personalization, and many others – has its own performance report.
Yes. Maestra lets you create control (holdout) groups for almost anything – entire channels, individual campaigns, flows, promotions, and more.
Use the Subscribers dashboard to track how your audience grows over time. You’ll see new sign-ups, unsubscribes, and overall list size changes by period, channel, or topic.
The Email Health report gives you a quick snapshot of deliverability and engagement. It shows key metrics – from delivery rate to spam complaints – and compares them with industry benchmarks, so you can spot issues at a glance. If something needs attention, Maestra highlights the issue and provides clear recommendations for improvement.
Yes. You can compare key metrics – like average order value or revenue per recipient – across segments to identify where growth opportunities lie.
Yes – you can A/B test anything in Maestra:
- Email, SMS/RCS, push notifications, and messengers – subject lines, text, banners, offers, calls to action, send time
- Flows – message content, order, timing, channel combination
- On-site personalization – pop-ups, widgets, banners, layouts
- Product recommendations – algorithms, placements, designs
- Promotions, loyalty, and referral offers – incentive types, reward levels, targeting rules
Key differentiators include:
- A unified dashboard with all data in one place – no switching between tools
- E-commerce-specific metrics like AOV and purchase frequency
- A cross-channel view showing the full customer journey
- Built-in segmentation for thorough behavioral analysis
- Full data transparency, so you can dive as deep as you need and always see what’s behind every number
Yes, you can export data as a CSV or set up real-time syncing with your BI tool – your CSM will help you connect it.