Site & App Personalization
Adjust content and adapt offers in real time to increase conversion rate and average order value
Turn anonymous traffic into reachable prospects with targeted forms
Use pop-ups and dynamic widgets to capture contacts and enrich profiles with details like phone numbers, birthdays, and preferences. Target only those who haven’t shared info yet, and apply frequency limits to avoid irritation and lost sales
Guide customers to the right fit
Cure decision fatigue with quizzes that surface the right products fast. Capture preferences along the way to power better targeting across all channels
Simplify discovery with AI-powered product recommendations
Show relevant products using full-funnel data – browsing, demographics, purchases (online and in-store), etc. Choose from 14 recommendation engines – from essentials like Bestsellers and Similar to advanced options like Personalized Post-Purchase Picks
“Maestra helped us show our in-store merchandising expertise online. This mix of AI and human creativity has greatly improved our sales.”
Keep the website and app in sync with your communication strategy
Align your website and app with email, SMS, and other channels. Show consistent offers and recommendations, surface sent promo codes, and use cross-device recognition – so shoppers can pick up right where they left off
Target offers in real time to boost conversions and order value
In-session segmentation shows the right offer to the right shopper, keeping your margins safe. Use countdown timers, cashback banners, exit-intent pop-ups, loyalty reminders, upsell bars, and cart add-ons to drive revenue
Capture feedback to reduce churn, fix issues, and boost reviews
Trigger NPS, CSAT, and micro-surveys at the right moment. Follow up with unhappy customers to win them back. Prompt happy ones to leave public reviews
Omnichannel flows that adapt in real time
Product personalization across all channels
FAQ
Our website and app personalization includes:
- Pop-ups and lead forms
- Product picking quizzes
- Dynamic product recommendations and bundles
- Personalized banners, stories, and in-apps
- Embedded blocks, widgets, and bars
- Surveys and scorings
Everything works right out of the box with zero development needed – just pick a template from the ready-made gallery and tweak it to match your site’s look and feel.
You can tap into any data from customer profiles within Maestra CDP:
- Basic profile info (gender, age, etc.)
- Browsing behavior and product interactions
- Purchase history (online and offline)
- Quiz/survey responses (when voluntarily provided)
- Loyalty & referral status (tier, points, referrals, etc.)
- Session and device data (location, language, app version, etc.)
- Any custom attributes you collect in the CDP
For first-time shoppers, there are:
- Lead capture forms for further nurturing
- Quizzes to simplify product discovery
- Contextual personalization based on current browsing behavior or session and device data
In Maestra, you can control how many personalization elements appear in one session and how often they repeat.
On top of that, each element has flexible targeting options:
- When and how often it shows
- Which pages it appears on
- Which customer segments see it
Yes, you can use your own designs or choose from dozens of pre-made, fully customizable templates.
Yes, with Maestra’s real-time CDP personalization happens in-session. The moment a customer adds an item to their cart, the system instantly shows relevant add-ons or updates totals in upsell bars.
Absolutely. From product recommendations widget to personalized banners, you can test variations just like you would with email, SMS, or any other channel in Maestra.
Maestra’s reporting shows you the overall business impact of personalization:
- Assisted sales and revenue
- Increase in average order value and items per order
- Conversion rate improvements
For individual elements, you can track impressions, click-through rates, and conversions in real time.
Control group tests let you measure incremental impact of the entire personalization strategy, specific groups of elements, or individual components.
Results depend on your industry and setup, but most brands see:
- 5-15% improvement in conversion rates
- Higher average order values
- Better customer retention
Basic personalization features like popups and banners can be implemented in a few minutes, while more advanced setups may take several weeks to fully optimize – depending on infrastructure and data availability.
For quick mobile app integration, we provide an SDK.